Social Media & Qualitative Research: CMNS 362

Important links/resources:

Link to the online classroom:  Virtual-U

Download the course syllabus here.

Course Description

CMNS 362 further develops student’s understanding of research methods for communication professionals and scholars. This course gives you the framework and tools to observe social communication, and ask important questions that can generate evidence-based answers and insight into the what, why, who, when and so what of that phenomenon. The assignments will provide students with opportunities to design, implement and practice communication research.

CMNS 362 will cover both traditional research methods (face-to-face [f2f] interview, phone surveys) and contemporary online methods (online interviews, surveys, questionnaires, data analysis, discourse analysis). The course pedagogy includes both f2f and online class discussions, and tutorials. Most class lectures will be held f2f.

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