Week 3 continues the focus on Key components of Qualitative Research:

Part 1: RESEARCH DESIGN has been covered in Week 2.  BEGIN to form your

research teams and frame your Research Focus &RQs.



  • Qualitative Data (WORDS) and/or [Quantitative Data (NUMBERS)]
  • METHODS to COLLECT Qualitative  DATA (sources of data):
    • Literature Review
    • Document Review
    • Surveys/Questionnaires
    • Interviews
    • Online Usage Information/Stats
    • Online Discourse Analysis
    • Discussion: Once you have a research focus in mind, select relevant sources & methods to collect the data that can answer your RQs. Some key questions:
    • Collecting Data: What are sources for qualitative data? Types of Data? Instruments for data collection?
    • What is Survey Monkey?
      • What makes research effective?  How do you know it is Good? Valid? Reliable? Credible?
      • Importance of the Matrix (Template) for Research Design
      • Ethical Considerations

II.                      QUALITATIVE DATA ANALYSIS:

  • Once data have been collected, they are analyzed: How to organize and analyze data?
  • Frameworks and Tools to GUIDE ANALYSIS
    • Tables, graphs (Excel)
    • Visualization (Wordle,TopicMarks)
    • Interpreting the Results


  • Preparing for Assignments 1-4


By Week 3 you should have formed your research groupAND begun to identify your Research Focus &RQs.In tutorial, begin to develop an online survey using Survey Monkey.  Each student has access to Survey Monkey, and can for free, send out small surveys of up to 10 questions per time.  The responses can be automatically analyzed by Survey Monkey.

Assignment 1 will require that you:

  1. Hone your draft RQ to develop 10 survey questions per team.
  2. Identify at least 30 respondents who will quickly respond, enabling you to complete the Assignment  on time.
  3. Familiarize yourselves with the Survey Monkey instruments (www.surveymonkey.com)
  4. Analyze the results.
  5. Assess the experience as to what questions worked best or failed to generate the data that you required.

Survey Monkey Tutorial:  How to create a survey

It’s easy to create your own custom survey form using our Survey Editor within the Design section of your account. Select from over a dozen types of questions: multiple choice, rating scales, drop-down menus, and more!  Powerful options allow you to require answers to any question, control the flow with custom skip logic, and even randomize answer choices to eliminate bias. You can change the color, size, and style of any element in your survey. Upload your own logo, and save custom themes to use on all your surveys.

Get started now by reviewing all of the basic Design elements below!

  1. Creating a New Survey Form
  2. Add Questions
  3. Optional Question Formatting
  4. Add Pages
  5. Customize Your Design
  6. Saving a Survey
  7. Finished the Design? How to Send a Survey

Creating a New Survey Form

Step 1:

Click the [Create Survey] button located on the top right of all of the pages in your account to open the create survey page.

Step 2:

There are 3 different options you can use to create a new survey. Select one of those options to apply to your new survey form.

  1. Create a new survey from scratch – will create a blank survey form that you can use to add your own questions
  2. Copy an existing survey – can be used to create a copy of a survey form you have already created
  3. Use a Survey Template – will allow you to select from SURVEY MONKEY’S list of pre-designed survey forms that you can customize to fit your needs.

Add Questions

Click the [Add Question Here] button in the location on the page you want your question to display. When the Question Editor window opens, select which Question Type you want from the drop-down menu at the top of the page. This will display all of the appropriate text fields where you can customize the question text, answer choices, etc. to format your question.

Additional Information:

Available Question Types:


Multiple Choice (Only One Answer Allowed): Allows only one answer to be selected.

Multiple Choice (Multiple Answers Allowed): Allows more than one answer to be selected.

Rating Scale: Consists of rows and columns. A rating average for each row is calculated.

Matrix of Choices (Only One Answer Per Row): Similar to a Rating Scale; however, it does not calculate a rating average.

Matrix of Choices (Multiple Answers Per Row): Allows multiple answers per row.

Matrix of Drop-down menus: Presents multiple drop-down menus within the Matrix.


Single Textbox: Enter responses into one textbox.

Multiple Textboxes: Creates multiple textboxes. You can label each box individually, so they collect specific information.

Comment/Essay Box: Creates one large comment box.

Numerical Textboxes: Only allows positive, whole numbers as answers.

Demographic (U.S. or International): Collects information such as name, company name, address, email, etc.

Date and/or Time: Allows answers to be entered in a date and/or time format.

Homework Study Guide:

  1. What differentiates a Close-ended Question & an Open-ended Question Type?
  2. Create an example of a Close-ended Question Type: If you are unclear as to whether this meets the requirements, show your example to the TA.
  3. What kind of information can Close-ended Question Types best provide?
  4. Under what circumstances would you use Close-ended Question Types?
  5. What kind of information can Open-ended Question Types best provide?
  6. Under what circumstances would you use Open-ended Question Types?
  7. Create an example of an Open-ended Question Type:If you are unclear as to whether this meets the requirements, show your example to the TA.
  8. List and define the Close-ended & Open-ended Question Types.

Additional questions:

How to Design a Survey and Develop Questions?

  • Is there a Limit to the number of questions in a Survey? Do we mean number of questions in total? type/number of open ended questions? Or amount of time estimated to respond?
  • Who records the survey responses: researcher (phone, street/home) respondent (online, mailed survey)
  • What technology will you use? F2F Survey? Online Survey?Mailed survey? Why one or the other??
  • Synchronous or asynchronous? Individual or Group?  What are advantages or disadvantages associated with each method? And why your selection?
  • Which ethical issues arise? And how did you address these?

How to Design an Interview, Develop Interview Questions and Conduct an Interview?

  • Is there a Limit to the number of questions? Is it related to number of questions, type/number of open ended questions? Or amount of time?
  • Who records the survey responses?
  • What technology will you use? F2F Survey? Online Survey? Synchronous or asynchronous? Individual or Group?  What are some of the advantages or disadvantages associated with each method?
  • Which ethical issues arise? And how would you address these?

What are some of the differences and trade offs between a survey and an interview?

  • Which instrument is most advantageous to your Research?
  • Why?

Would you choose one over the other?

  • If so, which and why?
  • If not, why?